PACE’s Youth Multimedia Campaigns training program equips youth advocates with the skills to create innovative digital campaigns, tell compelling population health stories, and build movements for policy change within their countries. Using data-driven multimedia and events, youth participants collaborate with their peers to share powerful advocacy messages focused on the health and well-being of their communities. The PACE training program supports the institutional growth of youth-led organizations as well as a burgeoning network of youth leaders passionate about population dynamics and reproductive health.

PACE has partnered with competitively selected youth-led teams in Kenya, Nigeria, Pakistan, South Sudan, and Uganda to amplify their policy advocacy on topics such as youth-friendly family planning services, female genital mutilation/cutting (FGM/C), child marriage, gender-based violence (GBV), fistula prevention, and maternal health. Participating youth and their organizations receive tailored technical and leadership training and ongoing mentorship around techniques in policy communication, fact-based and data-driven advocacy, and multimedia production (text, graphics, images, video, and audio). Using accessible technology, including mobile phones and social media platforms, PACE-trained advocates build engaging campaigns focused on specific policy advocacy objectives, targeted at their peers, communities, and key decisionmakers. As part of the program, youth advocates are also expected to provide technical assistance and training to other youth in their communities, passing down their skills, expanding the reach of their campaigns, and sustaining local youth-led policy advocacy.

Partner Spotlight: Bridge Connect Africa Initiative

Two Nigerian activists, Sani Muhammad and Mubarak Idris, participated in the inaugural year of PACE’s Youth Multimedia Campaigns training program in 2018 and quickly established themselves as outstanding and committed population and reproductive health youth champions. With support from PACE, Muhammad and Idris successfully launched their youth-led organization, Bridge Connect Africa Initiative (BCAI), and partnered with PACE to lead the 2019 training program for two new youth teams in the Kano and Kaduna States of northern Nigeria. The two campaigns, focused on ending child marriage and increasing access to youth-friendly family planning services, each generated positive policy change. After seeing the PACE-sponsored video and social media campaign generate broad support, the governor of Kano State made a public declaration to end child marriage through support of the Child Protection Bill. While the legislation is still pending, sections of the bill that provide for compulsory schooling for all children as a way of tackling child marriage have been adopted into a state-level policy. In Kaduna State, the governor’s chief of staff committed to sharing a video message to call on the state government to promote availability and access of family planning services for women and young people.

Alumni Multimedia Showcase

Multimedia campaigns produced by alumni from each cohort of the Youth Multimedia Campaigns training program are highlighted below.

2020 Campaigns: Kenya, Nigeria, Pakistan, and South Sudan

  • Coming September 2020!

2019 Campaigns: Kano and Kaduna States, Nigeria

2018 Campaigns: Kenya, Nigeria, and Uganda


The Pakistan project team is funded separately by PRB.